Digitalization is overwhelming the economy. At the moment, most concrete examples of this come from big companies. Yet the trend is no longer limited to large businesses, as the case of Altana AG shows. Admittedly, with a turnover of around 2 billion euros, Atlanta is not such a small company, but it has a highly decentralized structure and a mid-sized business mentality. Atlanta’s plans for dealing with the issue of digitalization all sound very familiar.